Annelie Pompe Heads Out on Adventure with Bergans

Bergans begins a partnership with adventurer and freediver Annelie Pompe, a remarkably versatile adventurer. She has, among other things, summited Mount Everest as well as set a world record in freediving at 126 meters – making her the world’s highest and deepest person.

– We can’t think of a better profile to work with for Bergans in Sweden than Annelie Pompe. She is practically the personification of what we call “Turglädje” (outdoor joy). Annelie’s driving force is the joy of being in nature while doing impressive things. Starting a partnership with a well-known profile like Annelie is completely in line with our strategy for Sweden – to make Bergans more visible and to showcase the brand through the right people. We are very proud and happy that Annelie chooses Bergans as her main sponsor, says Mark Suiker, Export Manager at Bergans.

Annelie is also involved in other adventure sports such as mountain biking, rock climbing, trail running, and paddling. She is currently finishing her project to climb the highest peak on every continent – The Seven Summits. Next up are Carstensz Pyramid in New Guinea and Vinson Massif in Antarctica. She will also be releasing a book during the year.

– It feels amazing to partner with Bergans. We share the joy of being in nature, and I love the colors, functionality, and fit of the women’s clothing. It’s going to be fun to inspire joyful trips and adventures around the world – on the heights, the breadth, and the depths. Next up is Kilimanjaro, a trek from jungle to winter and back again. Then there’ll be some time at home with lectures, training, and preparations for a freediving world record attempt later this spring. Summer will be filled with climbing, surfing, and hiking. In the fall and winter, I plan to complete the Seven Summits project, says Annelie Pompe.

Bergans of Norway is one of Scandinavia’s largest suppliers of clothing and equipment for outdoor life, skiing, and hunting.

www.anneliepompe.com