Haglöfs Bets on New Product Concept and Launches Several New Products
Since the start, Haglöfs' clothing philosophy has been built on the layering principle. Now they launch three new product concepts for winter: Backcountry, Frontcountry, and Mountaineering.
Since the start, Haglöfs’ clothing philosophy has been built on the layering principle, and that naturally still applies today. Beyond this, Haglöfs produces clothing and products for specific activities, and for the coming winter season they’re launching three new product concepts: Backcountry, Frontcountry, and Mountaineering.
• Backcountry corresponds to ski touring in untouched environments.
• Frontcountry is more about off-piste skiing accessed via some form of transport, where the focus is on the downhill skiing itself.
• Mountaineering is the third of Haglöfs’ new product concepts and represents all types of mountain activities, often in extreme weather and environments.
This launches in the fall and adds an entirely new dimension to an already successful concept from Haglöfs. They don’t just stop at presenting their new product concept. Information about several new products was also released recently.
The Qanuk, Nevluk, and Pirtuk jackets take the layering principle to a new dimension. The jackets are insulated shell garments that combine a water- and windproof outer material with a warming lining.
The jackets are available in women’s and men’s sizes and in several colors. Prices range between SEK 3,000-5,000.
__________
The softshell range is expanded for winter with twelve additional garments. Eight jackets and four trousers.
One of the new products is the Fang Jacket, an all-round garment designed to provide maximum protection during activities in cold temperatures.
The Fang Jacket is available in both women’s and men’s versions and in several colors. Price: approx. SEK 3,000.
__________
Haglöfs Actives range is expanded with tops and boxers in recycled material.
The Actives series is designed to work in harmony with the body, and Haglöfs uses a combination of two innovative Dryskin fabrics, made from recycled and recyclable material, for the best performance. Example prices for the products shown here: Actives Q Boxer approx. SEK 300 and Actives Q Tee approx. SEK 400.
