Houdini Dunfri: a down-free insulated jacket
Houdini’s 2012 Dunfri used synthetic insulation and was designed to work as either a midlayer or outer jacket.
“Because we do not believe in taking birds’ feathers, but we do believe in the benefits of modern technology.”
Houdini’s Dunfri lived up to its Swedish name, which means “down-free.” The 2012 product description presented an all-polyester jacket designed to manage moisture during activity and to be recyclable.
Why Houdini chose synthetic insulation
The company’s stated reasons were moisture performance, animal welfare and recyclability. It argued that polyester was easier to manage in damp conditions than down and questioned whether down production could meet its animal-welfare expectations.
The original copy made absolute claims about polyester staying dry in any conditions and being environmentally ideal. Those claims do not establish that the jacket is waterproof or without environmental impact.
A Houdini staple, the Dunfri could serve as a midlayer or outer garment. This lightweight, warm, packable hooded version used 100 g PrimaLoft One Insulated Comfortshell synthetic insulation.
Price at the time: SEK 2,400.
