K2 Launches Limited Ski Collection with Rolling Stones
K2 launches a limited ski collection this winter in collaboration with the Rolling Stones, celebrating both brands' 50th anniversaries.
K2 launches a limited ski collection this winter in collaboration with the Rolling Stones, celebrating both brands’ 50th anniversaries.
The skis are decorated with setlists, song lyrics, and unique photos of the band. On the ski base, you’ll find iconic emblems from both K2 and the Rolling Stones.
Price: SEK 8,500–10,000 depending on bindings, and the skis will be available at selected retailers from November 15.
More products are on the way, and Jeff Mechura, Vice President of Global Marketing at K2, says: “This is just the first of many unique and exciting products and promotions that K2 will be releasing in commemoration of our 50th anniversary. Turning 50 alongside the Rolling Stones and collaborating with the band on a project to celebrate the same anniversary is a fitting way to start a very loud and fun party for K2 that will span 2012.”
