Röjk Superwear develops its own fabrics and practical designs
The young Swedish brand’s 2011 range included the Tvister tops and an inventive Supafly scarf.
Swedish brand Röjk Superwear set out to offer clothing that did not already exist but, in its view, ought to. In 2011, the young company emphasized distinctive outdoor garments, an environmental focus and production in Sweden or elsewhere in the EU.
Röjk developed much of its fabric itself to achieve the function and fit it wanted, an unusual investment for such a small, new business. At the time, it had around 80 retailers in Sweden and a handful abroad, with demand growing both domestically and internationally.
The pictured Tvister Helmet Hood was what Röjk called a “half layer”: a close-fitting, very soft garment made from material the company described as more breathable than fleece. It was intended for both skiing and everyday use. The Tvister Hood Full Zip offered essentially the same design with a full zipper.
Another product highlighted was the Supafly scarf. A split in the fabric at its center allowed it to be slipped over the head, helping it stay in place.
