Visit Sweden highlights “Viking wellness”
The tourism campaign brings together bathing, outdoor food and quiet time in nature.
Visit Sweden describes “Viking wellness” as a 2026 travel theme combining hot and cold bathing, meals cooked over fire and time close to nature. It presents these experiences as connected with long-standing Swedish traditions. Visit Sweden’s overview, updated March 30, 2026.
The appeal is simple: stepping away from a busy itinerary and paying attention to the surroundings. A sauna visit, a meal outdoors or a quiet walk can each be part of that approach; there is no requirement to combine all of them.
Visit Sweden’s guide brings together places offering these experiences. Choose bathing activities suited to your ability, follow the operator’s instructions and check local fire restrictions before cooking outdoors.
