Woolpower previews its 2011 collection
The preview introduced Woolpower Lite, new colors and two regional business-award nominations.
In October 2010, Woolpower used its blog to preview products planned for the following year.
The main addition, due in April 2011, was Woolpower Lite, a thinner material with a closer fit. Seven products were planned in the fabric, described as soft and comfortable, with contrasting colored seams.
The Color Collection 2011, also due in spring, offered a broader palette for people wanting alternatives to the existing green, black and blue.
The blog carried more pictures and details, along with news that Woolpower had been nominated in two categories at Guldgalan, Jämtland’s regional business awards: Export Company of the Year and Growth Company of the Year.
The image was taken from the company’s blog. Photographer: Gösta Fries.
