Eco-Trail and Keb from Fjällräven Awarded
It wasn't just Hilleberg and Klättermusen that won awards in Friedrichshafen – Fjällräven was also honored with two prizes for their eco-friendly Eco-Trail jacket and Keb pants.
It wasn’t just Hilleberg and Klättermusen that won awards in Friedrichshafen – Fjällräven was also honored with two prizes.
Fjällräven’s Eco-Trail jacket in the functional material Eco-Shell won the outdoor journalists’ award for best eco-friendly product for summer 2011. The jury noted, among other things, that thanks to this material, Fjällräven is now a step ahead of its environmentally conscious competitors.
In the category of best new pant at the OutDoor Industry Awards, Keb took the prize – pants made from G-1000 Eco, manufactured from organic cotton and recycled polyester. Keb launches in summer 2011.
The ecological trend in the outdoor industry is strong, and winning two awards with products in this category is impressive. I ♥ OUTDOOR congratulates!
