Houdini's most loved children's garment to be used more by more people

With Addnature Reuse, you can turn in your child’s outgrown Power Houdi and get up to 300 kronor off the next size. The reuse program is about making clothes be used again and again. Something that not only benefits families’ finances – it’s also good for the environment.

Reduce-reuse-recycle is used as a mantra for all of us to help reduce our own environmental impact. The purpose of Addnature Reuse is to ensure that well-functioning quality clothing gets reused instead of thrown away or recycled.

– We believe that good clothes should be able to be used and worn by multiple generations of children. That we’re starting Addnature Reuse with the Kid’s Power Houdi specifically is because it’s a product that is incredibly popular and changes very little over the years, says Johan Ekroth, Communications Manager for Addnature AB, which runs the children’s initiative Addnature Kids.