Addnature Reuse gives children’s Houdini clothing another life
The 2013 reuse program offered trade-in discounts on Kids Power Houdi fleeces, aiming to keep quality clothing in circulation.
In 2013, Addnature Reuse invited families to trade in an outgrown Kids Power Houdi for up to SEK 300 off the next size. The program aimed to keep clothing in use for longer, helping family budgets while reducing waste.
Following the reduce, reuse, recycle principle, the initiative sought to ensure that serviceable quality garments were used again instead of discarded or recycled prematurely.
“We believe good clothing should be worn by several generations of children. We are starting Addnature Reuse with the Kids Power Houdi because it is extremely popular and changes very little over the years,” said Johan Ekroth, communications manager at Addnature AB, which ran Addnature Kids.
Under the original offer, used and washed Kids Power Houdis could be brought to Addnature Kids at Högbergsgatan 32 or Houdini’s store at Norrlandsgatan 12. The discount applied to a new Kids Power Houdi at its regular price and depended on the returned garment’s condition:
- Good condition: SEK 300.
- Worn: SEK 200.
- Unusable condition: SEK 100.
The announcement said traded-in garments would be resold through Addnature Kids or Houdini.
“If this works well, Addnature Reuse will mark the start of a broader initiative to reuse the quality products for modern outdoor life that we work with,” said Ekroth.
