Icebreaker joins The Conservation Alliance

The New Zealand merino wool company Icebreaker recently joined The Conservation Alliance, a foundation for outdoor companies that want to protect wilderness and waterways.

On February 22, Icebreaker announced that they have joined The Conservation Alliance, which was formed in 1989 by REI, Patagonia, The North Face, and Kelty and now comprises more than 170 active members. The member companies donate their annual membership fee to organizations working to preserve wilderness and waterways for recreation and a living environment.

Since its founding, the alliance has contributed nearly 9 million dollars to conservation projects throughout North America. The results have been remarkable: their contributions have helped organizations protect more than two million acres of land, stopped or removed 28 dams, and preserved access to hundreds of miles of rivers and waterways and several climbing areas.

“Caring for the environment is one of Icebreaker’s top priorities, and we are delighted to become members of the Conservation Alliance and their important work to protect natural areas through some of the most compelling conservation projects in North America,” says Lisa Thompson, Icebreaker’s operations manager in the US.

Icebreaker’s ethical commitment

Icebreaker was the first outdoor company in the world to buy merino wool directly from growers, a system that began in 1997. Icebreaker actively works for sustainability, ethical manufacturing, and animal welfare. In 2008, the company launched “Icebreaker Baacode,” a groundbreaking transparent supply chain and traceability program. Each Icebreaker garment contains a unique Baacode, allowing customers to trace the garment online from the raising of the sheep through every step of the supply chain.

I Love Outdoor currently has Icebreaker garments for testing and will publish test results for the relevant products during the spring.

www.icebreaker.com