Millet Makes a Comeback on the Swedish Market!
French outdoor brand Millet is back on the Swedish market after a brief hiatus, partnering with Gothenburg-based International Sportswear Company for sales and marketing.
French outdoor brand Millet is back on the Swedish market after a brief hiatus, having begun a collaboration with Gothenburg-based International Sportswear Company, which will handle sales and marketing of the brand in Sweden.
For more than sixty years – since a French expedition equipped with Millet backpacks summited the Annapurna massif (8,091 m) – Millet has focused on clothing and equipment for all types of mountain sports such as climbing, alpinism, freeride skiing, trekking, and hiking.
The product range includes shoes, clothing, backpacks, ropes, and sleeping bags. With a focus on technical equipment for mountain climbing, Millet understands the importance of practical experience in product development and therefore maintains close collaboration with numerous prominent athletes, including mountain guides.
