Nanook Changes Name to Isbjörn
In August, Nanook of Sweden changes its name to Isbjörn of Sweden under the tagline "Same feeling, just more Swedish!" The children's outdoor brand goes international.
In August, Nanook of Sweden changes its name to Isbjörn of Sweden under the tagline “Same feeling, just more Swedish!”
The name Isbjörn of Sweden has been on the market for a while and is therefore already well-established among loyal customers and suppliers. But the major name change is now happening across the board.
Isbjörn of Sweden is the outdoor brand that makes functional clothing for children and has since its launch become a well-known brand on the Swedish market. Recently, it has also made its way onto the international market.
To the right, we show one of the company’s products launching in spring 2011. The shell jacket in EntrantDT material is called Lightweight Jacket and comes in lime and raspberry.
