Fresh start for Fjällräven Polar – dog sledding adventure in arctic wilderness

In spring 2012, Fjällräven will take people with no prior experience on a 330 kilometer adventure north of the Arctic Circle. Through the Fjällräven Polar adventure, participants will navigate their own dog sled for four days through arctic wilderness, from Signaldalen on the Norwegian coast to the mountain forests around Jukkasjärvi in Lapland. Overnight stays take place outdoors, in the company of dogs and the northern lights.