I Love Outdoor partners with Paddla magazine
In summer 2013, I Love Outdoor began supplying selected gear reviews to Paddla, a digital magazine covering kayaking, SUP and other paddlesports.
In August 2013, I Love Outdoor began a partnership with Paddla, a magazine covering paddling in all its forms, from boards to kayaks and from open sea to whitewater.
We would provide the magazine’s gear reviews, with three to five selected tests in each issue. The digital publication had recently released its second issue and reached around 22,000 readers.
Paddla covered news, equipment, features, profiles, training, competitions and route guides. Published in cooperation with the Swedish Canoe Federation, it was scheduled to release three issues during summer 2013.
The magazine was distributed through Qiozk, where it could be read on the website, on a smartphone or tablet, or downloaded as a PDF. It was free to Swedish Canoe Federation members. Other readers paid SEK 28 for an issue or SEK 75 for a three-issue subscription.
