Ola Skinnarmo and New Element announce a partnership
The August 2010 announcement outlined Skinnarmo’s use of Exped equipment.
Adventurer Ola Skinnarmo and New Element Scandinavia announced a partnership during SOD in August 2010.
New Element, which marketed Exped products in Sweden, said Skinnarmo would use the brand’s backpacks, tents, sleeping bags, sleeping mats and other equipment.
The original brief promised more information after the parties’ press releases arrived. It did not yet include further terms or details of the agreement.
