Outnet agrees to acquire Get Out AB
The 2011 agreement brought together Outnet’s broader outdoor retail business and Get Out’s focus on traditional outdoor equipment.
Outnet announced an agreement to acquire all shares in Get Out AB in November 2011. Get Out had traded online since 2000, focusing on equipment for traditional outdoor activities. Outnet, launched in 2005, also had a substantial clothing business.
“We are very pleased to make this acquisition. Get Out is an established and well-liked company in the industry. We will now focus on developing both businesses by coordinating and learning from each other. Together, this will be world-class,” said Outnet CEO Stefan Gustafsson.
“This will be exciting, very exciting! We have ambitious shared goals, and both Get Out and Outnet bring a great deal of experience. Outnet has expanded rapidly in turnover, geography, customers and product range. At Get Out, we have focused more closely on equipment, Sweden and discerning users. We will be a very strong combination,” said Get Out CEO Jocke Sundeberg.
