Annelie Pompe and Ola Skinnarmo join the iOD speaker program
The August 2011 iOD outdoor trade fair in Sollentuna combined buying appointments with talks, slacklining and stand-up paddling.
Svenskt Sportforum’s buying fair for the Swedish outdoor industry, iOD, was scheduled for August 13–15, 2011, in Sollentuna. Nearly 50 outdoor companies were expected, with adventurers Annelie Pompe and Ola Skinnarmo among the best-known speakers.
The fair focused on business: giving outdoor retailers a place to meet suppliers and place orders in an inspiring setting. In cooperation with the Scandinavian Outdoor Group, SOG, it also offered a program of short talks, including breakfast and lunch sessions, intended to leave time for buying appointments.
“I am pleased we have attracted so many good speakers. It makes the fair more appealing and supports our aim to make iOD an important event for the whole Swedish outdoor industry,” said project manager Rodney Hiram of Svenskt Sportforum.
Visitors could also try activities and products, including slacklining and stand-up paddling.
“Edsviken is ideal for an outdoor fair because we can offer surroundings that inspire activity: the bay is right below us, alongside rocks and beautiful parkland,” said Hiram.
Event details
August 13–15, 2011, at Edsvik Konsthall, Sollentuna. Opening hours: 9 a.m.–6 p.m. Saturday and Sunday; 9 a.m.–4 p.m. Monday. iOD was a trade event for people working in the outdoor industry. The exhibitor list was published at www.svensktsportforum.se.
Speaker schedule
Saturday, August 13
- 12:30–12:55: Gunnar Hjält, lawyer and trademark specialist.
- 18:30–19:00: Martin Kössler, ISPO Scandinavia.
Sunday, August 14
- 08:30–08:55: Johan Mollstedt, sales coach.
- 12:30–12:55: Göran Broberg, CEO of Röjning.
- 18:30–19:30: Ola Skinnarmo, adventurer.
Monday, August 15
- 08:30–08:55: Annelie Pompe, adventurer.
- 12:30–12:55: Lennart Ekberg, Director of Sustainability, Haglöfs.
