Klättermusen’s Go Feel Wild collection draws on Nordic folklore
The spring/summer 2026 hiking campaign combines outdoor equipment with stories about the natural world.
Go Feel Wild is Klättermusen’s hiking and trekking campaign for spring/summer 2026. Its focus is lightweight, durable and versatile equipment, presented through Nordic folklore about entering the wilderness with respect and preparation. Klättermusen’s campaign.
The brand worked with the creative collective The Bunch on a film concept involving water spirits, the forest being Skogsrå and other folkloric figures. The campaign treats these stories as a way to explore both the landscape and a traveler’s response to it. The official campaign story.
Products shown in the campaign include the Vingner Anorak and Gere 3.0 Pants, alongside other clothing and packs for hiking. The campaign brings these pieces together around a shared hiking theme, with specifications listed for each garment.
Klättermusen dates its beginnings to 1975. The collection continues the brand’s stated emphasis on function and durability. Klättermusen’s history.
